THE GROUNDED
FRAMEWORK
TM
A crucial understanding lies at the framework's core: knowing why you need a solution. TGF delivers a clear and direct message—don't build a solution in search of a problem. Inspired by Simon Sinek's "Start with Why," the framework consists of three layers: the why, how, and what. Each layer encompasses various tools, methods, and approaches that align with its specific goal.
The Grounded Framework Tools
The TGF framework consists of three layers, starting with "why". Each layer contain various tools that can be utilised through workshops or consultation. Since TGF is not a rigid, one-size-fits-all framework, organisations can use different tools from each layer.
THE WHY TOOLS
Achieve desirability by understanding the customer and their problems
Understanding numbers tells you what, but qualitative research tells you why. Our practical training will give your team the tools to uncover your customers' hidden motivations and unspoken needs. Whether dealing with external clients or internal stakeholders, you will become skilled at turning everyday conversations into valuable discoveries.
02
CUSTOMER INSIGHTS
KNOWING YOUR CUSTOMER
01
We need to create more than just basic customer profiles. Our approach helps you understand your customers deeply, inside and out. We'll show you how to create detailed archetypes and personas representing your diverse user base, including employees and clients. This deeper understanding will help you develop solutions that connect with your customers.
03
DATA AS INSIGHTS
Data without context is just noise. Unstructured's Data Analytics for Business People training equips your teams to turn numbers into actionable insights. You don't need a technical background for this. The only pre-requisite is that you know your business. We focus on making data work for you. It's time to stop guessing and start knowing.
04
THE JOURNEY OF THE CUSTOMER
We're diving into the blockbuster movie of your customers' experiences, with them as the stars. From awareness to purchase and beyond, we'll teach you to map every touchpoint and emotion. This isn't just for external customers—internal journeys count, too. HR's employee adventure? The result? A tailor-made journey that turns casual users into superfans, boosting loyalty and your bottom line.
THE HOWTOOLS
Achieve desirability and feasibility through effective implementation and validation.
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Agile
Agile isn't just a methodology; it's a mindset. Our training goes beyond Scrum and Kanban, instilling an agile spirit that permeates every aspect of your business. Get hands-on, practical insights that transform how your teams work. This training is designed for teams in any part of the organisation.
06
Design Thinking
Innovation starts with understanding people. At Unstructured, our Design Thinking training helps your teams solve real problems by tapping into creativity and empathy. Learn how to unlock user-centred innovation and drive solutions that resonate. It's not just about thinking—it's about doing.
07
System Thinking
The big picture is what we do best. Unstructured's Systems Thinking training shows your teams how to see connections, identify leverage points, and solve complex problems. It's about understanding how everything fits together to drive lasting change.
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The aiShift
AI is not just a buzzword for us; it's a revolution that can transform your business. One of our new and critical offerings, "The AIShift," is designed to create AI workflows that seamlessly integrate into your operations. We use our proprietary "The Wicked Workflow" method to define and refine these workflows.
09
Agile Organisation
Agile isn't just for IT anymore; it's a transformative approach for your entire organisation. We help you build an adaptive business structure by breaking down silos, fostering collaboration, and creating a culture of continuous improvement. From leadership to frontline teams, we'll help you instil agile principles that drive innovation and boost employee engagement across every department.
10
Agile Coaching
Revitalise your Agile coaching approach with our unique approach to coaching. We assist coaches in breaking free from rigid hierarchies and establishing a safe space where genuine conversations and growth can flourish. The program transcends any framework, equipping coaches with diverse tools to inspire and motivate teams throughout your organisation. Embrace a new coaching style that values independence & honesty.
11
Agile Leadership
Leadership in the digital age requires a new playbook. We coach your leaders to embrace agility, fostering a culture where rapid decision-making and adaptability become second nature. Get ready to lead the pack, not follow it.
THE WHATTOOLS
Achieve viability by knowing how to sell the idea and turn a profit.
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Business Model Innovation
We don't just tweak; we transform. Our Business Model Innovation service is your ticket to disrupting markets and staying ahead of the curve. We'll help you rethink your business approach, turning challenges into opportunities and ideas into game-changing realities.
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The Perfect Pitch
Forget boring presentations. Our Perfect Pitch training transforms your Team into master storytellers. We'll teach you to craft visually stunning, emotionally compelling pitches that grab attention, spark imagination, and turn sceptics into believers. Get ready to make your ideas irresistible.
